Fall Lookbook Preview

28 Aug

Remember that big photoshoot I mentioned last week? Well, it all went down yesterday. We shot a lookbook for OohLaLuxe and also took some shots for the new online magazine I work for. Since it was a TFCD the photos will be used in a lot of other places as well, such as the models blog & chictopia page, the designers websites and everyone’s portfolios. I have LOTS of details to tell, and hopefully I’ll have time to post about it this weekend. But in the meantime, check out a preview of some of the shoots and some behind the scenes pics too!

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Styled by Kimberly Lawson
Modeled by Nicole Maramo Palisoc
Make up by Victoria Yap of Stacy K Salon
Photographed by Ellen Bryant of Baby Love Photography

Shoes by KM2shoes.com
Headband by KM2shoes.com
Ring by AtelierMinyon.com
Dress by Voom by Joy Han (OohLaLuxe.com)
Bag by Linea Pelle (OohLaluxe.com)
Earrings by Faso (ShopFaso.com)
Bracelet by Zeira Black (Zeira.com)

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Reader Question: How Do You Spot Trends?

23 Aug

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Q: Hi Kim! It’s pretty easy to find what’s hot currently even two-three months from now isn’t hard, but with the trade shows six months in advance… How do we know what’s going to be “it” fashion in 6 months? You always seem to know!

A: Very good question! Trend forecasting isn’t always that easy, but it’s not necessarily as hard to do as you think — all you have to do is keep your eyes and ears open. You really do need to immerse yourself in fashion, which shouldn’t be hard to do if you love fashion enough to open your own boutique. Pay attention to the runway shows — this is key. It’s pretty convenient since fashion happens before most of the markets. If you watch closely you’ll start to notice repitition. If you don’t notice anything, just log on to thefashionspot.com and visit their trends forum. You’ll see threads starting (and some bumped) about all the new trends people are spotting at fashion weeks.

Also, a lot of trends carry over from the year before or earlier in the year. For example — how long have booties been hot? Since I was in COLLEGE (I graduated 3 years ago, people). How long have open toed booties been hot? Eh, about 2 years or so? And what about cut-out booties? Since, say, last year. Trust me, they aren’t going anywhere come fall/winter.

So to sum it all up — watch fashoin shows, read TFS, shop a lot, read lots of fashion magazines and celebrity gossip blogs too. The last tip seems weird but honestly I’ve found at least half of the designers I carry through celebrities. And all trends cycle, so if you can think of a trend that was popular, say, 10 years ago, and a lot of other trends from that time have already come back into style, you can bet that one is about to step up to the plate again (I mean, hello leather pants and one shoudler tops that were all the rage when I was a Freshmen in high school).

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Anna of Passport Glamour Wearing Our Gypsy 05 Dress!

21 Aug

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Fabulous fashion blogger Anna of Passport Glamour has featured one of our items on her personal style blog! How cute does she look relaxing on the beach in our Gypsy 05 Ombre Mini Dress? Very. We have only one more dress in stock in, get it while you can!

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Reader Question: How Important Are Showroom Appointments?

18 Aug

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Q: I’m planning my first trip to market. Is it mandatory to make appointments?

A: Yes. Well, actually it’s not, but I would STRONGLY recommend it to anyone who’s going for the first time. Why? It’s less work and less confusion for the showroom, and trust me, during market they already have tons of work and tons of confusion going on. It will also save you a headache if the showroom decides not to sell to you — and yes, this can happen. Some showrooms want to check out your area, make sure other boutiques nearby aren’t carrying the line, or they just might want to know who else you’re carrying and what your shop looks like, etc. Even if they do let you place an order, they might check later and decide not to actually FILL your order, so why set yourself up for the disappointment?

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Small Town; Big Shoot (Sorta)

16 Aug

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Shooting with real models is something I’ve been wanting to do for quite a while now, but I’ve never exactly had the means to accomplish it. At one point, I knew a girl who did makeup and had reasonable rates, so I contacted the local modelling agency about hiring a model — as it turned out there were a lot of extra fees to using agency repped models that I didn’t know about, on top of the fact that their day rates start at $150. But now, things have changed and, to make a long story short, I’ll be doing my first big fashion shoot next week. And, as I’ve learned, just planning a shoot is half of the work.

Here’s how everything got started — about a month and a half ago I got an email from a personal style blogger named Niki, who also happened to live in Bakersfield. Seriously, what are the odds? Slim to NONE, trust me! But it was true, she not only had great style and an interest in the industry, but also an aspiring model to boot. So suddenly, a model was in place, and the model was key.

Or at least that’s what I thought.

It wasn’t long before I realized it would take more than a model and a photographer — what about make up? Who would do her hair? I don’t carry many accessories, let alone any shoes, so where would I get them? Where would we even do the shoot, and where would we prep? *sigh* I’ve been planning this thing for two weeks and the full details aren’t sorted out yet, but I’m getting there!

My photographer, Ellen, who does all my product photography, suggested a great, woodsy location here in town; perfect for a fall transitions shoot. So we had our location. Then came the hard part — finding a MUA and hairstylist (who would be interested in doing a TF, at that!). It’s looking like we’re going to have to forgo a hairstylist all together — since it’s an outside shoot there wouldn’t be any place for prep. But I figured a make up artist can work standing up, right?

This brings me to my first experience using Model Mayhem. Usually I’m put off by that site because of all the trashy, half naked portfolio photos plastered all over it, but it’s actually been extremely helpful — there are actually locals of all facets (except maybe stylists; I really haven’t checked yet). I was lucky to get in to begin with; they usually only accept stylists who have portfolio pics featuring actual models, and I had to submit were photos on mannequins. But as of right now, I’m talking things over with a couple of MUA’s for next week.

The most fun, and the most confusing, thing so far has been pulling clothes and accessories for the shoot. I’m lucky enough to know Joseph of JosephStephen PR, who is shipping me a ton of AMAZING jewelry and clutches from 4-5 of his lines. I was also able to use LupRocks to find giant cocktail rings, and (believe it or not) Twitter to find a great shoe designer.

So, my next immediate thing to do is confirm the exact date of the shoot with the photographer, and wait for the samples to come in. Next week will be our fitting, and as well as a meeting between the whole creative team. And I’m not even going to pretend like this is such “awful, hard work”; confusing, yes. Frustrating? Sometimes. But I’m loving every minute of it! I just hope the photos come out as amazing and ethereal as possible, and that we can continue on doing shoots like this in the future!

Definitely stay tuned! I can’t wait to show all of you how the shoot comes out!

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Men’s Fashion Blogger

31 Jul

So, I’ve got this awesome new gig (which I’ll talk about in the very new future–sit tight!) with a local media company and we’re launching an online magazine. We have a staff of fashion & beauty writers but we’re missing one major piece of the puzzle…a men’s fashion writer! Anyone out there interested? Here’s a bit of information on the gig:

All writers are required to write one 400+ word article once per week on a specific day. Men’s fashion writers must be well versed in mens fashion trends and should be able to report on trends, news and do layouts of “style stories”. If you can also cover mens beauty/skincare/haircare every once in a while, it’s a plus!

Writers will receive a by line, bio box and a link to their business or blog. If you’re a student, ask us about school credit.

If interested send an overview of your experience and a relevant writing sample to dailyfashionjob@gmail.com. Oh, and we’re also looking for writers in other categories (health, lifestyle, entertainment, etc).

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Havaianas Sale! 30% off All Styles

19 Jul

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Our Havaianas promo starts today! Take 30% off all styles. Quantities are limited and the sale lasts only 2 weeks, so be sure to get your order in soon.

Shop Havaianas

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Black Orchid Denim Sale!

5 Jul

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Our amazing graphic design intern Jenisa whipped up this cool promo for our newest campaign — “Get Skinny, Get Ripped!” No, we’re not suddenly hawking fitness products, although these jeans will make your legs and your bum look better ;) For a limited time we’re having a sale on all Black Orchid Denim, including the ripped Black Orchid Venus skinny jeans. They’re insanely cute and comfortable.

Use code SKINNY at checkout to save 30%!

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Happy 4th of July!

3 Jul

TAKE 40% OFF YOUR OOHLALUXE.COM ORDER WITH COUPON CODE FOURTH ! THIS WEEKEND ONLY!

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By Popular Demand…

9 Jun

Professional Boutique Consulting Services

Today I’m announcing the official launch of my Boutique Consulting Services as well as my Freelance Buying Service. I’ve had a lot of requests for both of these over the years, and now that I’m happy to finally have time to start offering my professional services. Basically, the boutique consulting services goes beyond this blog; it’s one on one, hands on and personalized. Either by phone, video chat or in person I will walk you through and answer any questions you may have about starting your business, help you identify lines, show you how to contact lines for maximum response rate, and even help you build an SEO marketing strategy. In addition to consulting, I’m also offering a separate service – freelance buying, which is great for those who aren’t located near a major market or just need someone with an eye for style!

For rates and more information, visit the Consulting Services page and/or contact me!

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