My new line Bryce & Bouji is officially in, and so is the product photography! I’m really happy about how the photos came out this time around; all the merchandise is looking great. OohLaLuxe.com will be one of the few online shops carrying this up and coming line. That will probably change in the future, though, I see big things for this line.
Bryce & Bouji Ruffled Top
Ruffles are HUGE this season, but that’s not the only reason why I wanted this top. I’m trying to expand the type of products I carry each season. The shop started off with a LOT of cocktail dresses and only a few summer tops, which came in late in the season. So I think having a couple of pretty blouses will help that category out. And I hope to flesh it out even more in the Spring.
Bryce & Bouji Faux Romper Dress
Another thing I had in mind while I was doing my buying a couple of months ago was the upcoming holiday parties. This dress is perfect for holiday parties, and what really sold me on it is the details. If you take a look at the hq photos on the sales page you can see all the pleating and stitching around the neckline and waist. It’s very, very detailed which justifies the price being a bit higher.
Bryce & Bouji Cinch Dress
This was a piece I added to the line up last minute since three of the pieces I ordered didn’t go into production. According to the sales reps this was their biggest selling dress, and my order was the only order that didn’t initially have this dress on it! Well, I’m glad I got in on it. There’s so much you can do with this dress because you can wear it long or you can scrunch it up around the waist and adjust the length. It’s pretty sexy but still surprisingly modest at the same time, if that makes any sense.
Bryce & Bouji Cinch Top
I really LOVE this top; it’s one of the pieces I wore for my DuJour Magazine shoot. It’s so nice to have something with longsleeves that isn’t your basic boring turtleneck for fall. But what I really like about this piece is the fact that you can wear the front in the back.
Bryce & Bouji Chiffon Dress
Okay, I’ll admit that I wasn’t a big fan of this dress at first. When I got it my first thought was “what can I do to make this cute??”. So, I dressed it up with a low slung gold belt, matching jewelry and heels, plus one of my Onna Ehrlich clutch that seriously looks like it was made specifically to match. Now, I’m in love with this dress! For curvy girls, like me, the belt is a necessity but it actually looks great on the mannequin without it.
Oh, and I had a lot more fun with styling the merchandise this time around! Last time I limited myself to my own closet, but I really wanted the merch to look as AMAZING as possible with just the right accessories. And I’ve heard that shops have seen their income go up when they use a professional stylist…but I figured I could pull it off on my own! I picked up skinny jeans from Abercrombie, gold bracelets from a local jewelry store, and two hot pairs of shoes from INC and Jessica Simpson. Jessica’s shoes are seriously comfortable, even at 5 inches!
More merchandise coming up later on this week.