So for the last two weeks since I opened my retail space, I’ve spent a lot of my downtime trying to pick out the right kind of advertisement to get the word out on the opening. Considering I’m on a budget and I don’t have a ton of merchandise, I have to be very careful about the budget. The first ad I’m doing is with Bakersfield Life Magazine.

Initially I planned on doing a 1/8th page ad, which would feature my logo, address and whatever product shots I could fit; the usual. But I inquired about their products around town page, which LOOKS more like an editorial and it isn’t labeled as “advertisement”. As it turns out, this type of an ad is less expensive than the other. Basically I’ll have a short write up and photos of my products, as well as directions to the shop, etc. The only downside is that it doesn’t do as much for brand recognition, but I guess that will come with time.

Here’s a picture from the “set”…okay, not really, it’s just me in the middle of fiddling with everything and trying to decide the right way to merchandise the items for the photo. I decided to focus on the Linea Pelle handbags and the brand new Voom by Joy Han Eyelet Dress which is……amazing. As you can see! That dress actually isn’t on the floor yet (although it IS on the website), I’ll be putting it out after black Friday, right around the time the issue drops. Gotta keep rotating the merchandise to keep it fresh!